
social media content - bellevue college welcome center
Overview
For the Bellevue College Welcome Center, I helped develop a content strategy centered on consistent, engaging, and easily navigable communication. Using Asana as a monthly content calendar, We planned and organized Instagram posts, Stories, and Reels to ensure a steady flow of relevant updates for current and prospective students. To make calls-to-action more effective, I created a Linktree in the Instagram bio, streamlining access to key resources like campus tours, admissions information, and student services on the Bellevue College website.
In addition, I supported the Bellevue College Marketing Team by participating in professional photography sessions, with images featured on the college’s website, postcards, and brochures to strengthen the school’s brand presence both online and in print.
Results
In the last 90 days, the account received:
25,185 views
Reached 3,927 accounts (+614%)
445 profile visits (+79.4%)
361 interactions
6 external link taps
555 followers (+1.3%)
Key Strategies Implemented
Content Planning & Organization:
Used Asana to create and manage a monthly content calendar, scheduling Instagram posts, Stories, and Reels to maintain consistent and timely communication.
Engaging & Relevant Content Creation:
Created informational posts for current and prospective students, along with Reels that incorporated trending formats from Instagram and TikTok, as well as personalized content such as campus tours and “Did You Know?” spotlights around campus.
Streamlined Navigation & Effective CTAs:
Developed a Linktree for the Instagram bio, consolidating key resources such as campus tours, admissions, and student services for easier navigation and stronger calls-to-action.
Brand Support & Visual Storytelling
Collaborated with the Bellevue College Marketing Team by participating in professional photography sessions, providing imagery for the college website, postcards, and brochures to enhance brand visibility and authenticity.