SEO Strategy & Website Optimization – Therapy Clothing & Co.

OVERVIEW

Therapy Clothing & Co is a boutique in Maple Ridge, BC, founded in 2020 by three local entrepreneurs to fill a gap in quality clothing retail. Offering womenswear, accessories, home décor, and beauty products, the brand is known for its personalized service and diverse product range. For my capstone project, I partnered with the company to address challenges of low product sales, limited reach, and growth constraints, developing a digital marketing strategy aimed at boosting sales, awareness, and brand perception.

To kick off the campaign, I focused on SEO improvements and website updates, as Therapy Clothing & Co’s site served as the foundation for the entire strategy. Whether customers discovered the brand through Google Search and targeted keywords, clicked a link in the Instagram bio, shopped products, or read blog posts, most campaign CTAs led them to the website. This made it essential to optimize the site for a positive user experience.

To the right are images of the updated home page, redesigned to increase clicks and sign-ups for the blog, Instagram, and email list. Click on any image to view the full site.

RESULTS

  • Website Sessions: ↑ 6.73% (10,413 → 11,111)

  • Google Organic Sessions: ↑ 11.4% (4,966 → 5,530)

  • Blog Sessions: ↑ 107.3% (82 → 170)

  • Page Load Time: ↓ 32% (0.97s → 0.66s)

  • Google Reviews: 35 (4.8 stars)

KEY STRATEGIES IMPLEMENTED:

1. Keyword Research & Content Optimization:

  • Researched high-intent keywords using Semrush and Google Keyword Planner to target both local and broader audiences.

  • Optimized website copy, blog posts, and product descriptions to improve search visibility and drive organic traffic.

2. Online Review Integration:

  • Encouraged Google Reviews post-purchase to boost local SEO and credibility by creating an automated email flow that sent customers a review request after their purchase, linking directly to the Google Reviews page.

  • Added customer reviews directly on product pages to improve trust signals.

3. Website Redesign & Functionality Improvements:

  • Updated design for faster load times (0.97s → 0.66s) by reducing outdated content, compressing and resizing images, and streamlining page elements.

  • Enhanced navigation and page structure to support lead capture and user experience.

4. Ongoing SEO Audits & Updates:

  • Performed regular audits on Shopify and Semrush to identify and fix performance issues.

  • Updated past blog posts with fresh keywords and optimized meta data.