
SEO Strategy & Website Optimization – Therapy Clothing & Co.
OVERVIEW
Therapy Clothing & Co is a boutique in Maple Ridge, BC, founded in 2020 by three local entrepreneurs to fill a gap in quality clothing retail. Offering womenswear, accessories, home décor, and beauty products, the brand is known for its personalized service and diverse product range. For my capstone project, I partnered with the company to address challenges of low product sales, limited reach, and growth constraints, developing a digital marketing strategy aimed at boosting sales, awareness, and brand perception.
To kick off the campaign, I focused on SEO improvements and website updates, as Therapy Clothing & Co’s site served as the foundation for the entire strategy. Whether customers discovered the brand through Google Search and targeted keywords, clicked a link in the Instagram bio, shopped products, or read blog posts, most campaign CTAs led them to the website. This made it essential to optimize the site for a positive user experience.
To the right are images of the updated home page, redesigned to increase clicks and sign-ups for the blog, Instagram, and email list. Click on any image to view the full site.
RESULTS
Website Sessions: ↑ 6.73% (10,413 → 11,111)
Google Organic Sessions: ↑ 11.4% (4,966 → 5,530)
Blog Sessions: ↑ 107.3% (82 → 170)
Page Load Time: ↓ 32% (0.97s → 0.66s)
Google Reviews: 35 (4.8 stars)
KEY STRATEGIES IMPLEMENTED:
1. Keyword Research & Content Optimization:
Researched high-intent keywords using Semrush and Google Keyword Planner to target both local and broader audiences.
Optimized website copy, blog posts, and product descriptions to improve search visibility and drive organic traffic.
2. Online Review Integration:
Encouraged Google Reviews post-purchase to boost local SEO and credibility by creating an automated email flow that sent customers a review request after their purchase, linking directly to the Google Reviews page.
Added customer reviews directly on product pages to improve trust signals.
3. Website Redesign & Functionality Improvements:
Updated design for faster load times (0.97s → 0.66s) by reducing outdated content, compressing and resizing images, and streamlining page elements.
Enhanced navigation and page structure to support lead capture and user experience.
4. Ongoing SEO Audits & Updates:
Performed regular audits on Shopify and Semrush to identify and fix performance issues.
Updated past blog posts with fresh keywords and optimized meta data.