Hi, i’m luchia!

A digital marketer with a background in fashion and merchandising, combining creative branding with strategic thinking to bring impactful campaigns to life.

With experience in content creation, campaign strategy, and visual storytelling, I bring together industry insight and data-driven thinking to craft marketing that resonates. Whether leading seasonal promotions, building brand identities, or optimizing digital touchpoints, I approach every project with creativity, intention, and a strong understanding of what connects with audiences.

Who I am

I’m a digital marketer with a background in fashion and visual merchandising, driven by a passion for building authentic brands and crafting campaigns that connect. I love turning strategy into storytelling, blending creativity, data, and a deep understanding of what resonates with audiences.

With experience across fashion retail, small businesses, ecommerce, and local boutique campaigns, like my recent digital marketing campaign for Therapy Clothing & Co, I bring a well-rounded skill set:

Campaign strategy
Social media marketing
Content creation
Visual merchandising
Email marketing
Data analytics
Project coordination
SEO & analytics
Brand storytelling

What sets me apart? I bring a unique blend of visual insight and strategic thinking to every project and thrive on bridging creativity with results. Whether it’s shaping a brand’s voice or designing content that speaks to its audience, I’m passionate about creating campaigns that connect people, spark engagement, and leave a lasting impression.

Featured Projects & Content Highlights

SEO Strategy & Website Optimization – Therapy Clothing & Co.

Led an SEO audit and implementation plan for Therapy Clothing & Co., improving search visibility, fixing on-page issues, and creating blog content aligned with top-performing keywords. Resulted in a 107% increase in blog sessions, 11.1K total website sessions, and stronger organic performance.

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Social Campaign Planning & Content Creation – Therapy Clothing & Co.

Managed seasonal social media campaigns, including Instagram Reels, giveaways, and promotional content. Created visual assets, wrote copy, and tracked performance across key metrics—resulting in a 149% increase in interactions and over 11K accounts reached.

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Content & Engagement Strategy – Bellevue College DECA

Produced internal and external marketing materials for Bellevue College’s DECA chapter to boost event participation and member engagement. Supported email campaigns, digital flyers, and Instagram content—all aligned with brand voice and club goals.

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Social Media Strategy & Content – Bellevue College Welcome Center

Created branded social content for Bellevue College’s Welcome Center to increase awareness, support enrollment, and guide prospective students through the application process. Focused on clear CTAs, consistent visuals, and platform-native design.

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B2C Digital Marketing Campaign – Willows Lodge

Created an integrated digital marketing campaign for Willows Lodge, using online ads, blog content, social media, and website optimization to drive B2C awareness, engagement, and bookings. Earned 3rd place nationally at the 2024 Collegiate DECA ICDC in the Digital Marketing Strategies category.

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B2B Digital Marketing Strategy – Hiya Inc.

Created a multi-channel digital strategy for HIYA, integrating content marketing, paid ads, SEO, and LinkedIn to drive B2B engagement. Earned 2nd place nationally at the 2025 Collegiate DECA ICDC in the Digital Marketing Strategies category.

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Fashion Merchandising & Display Execution – H&M

Developed in-store displays for H&M’s Pacific Centre flagship (women’s main floor), using sales data and seasonal trends to drive sell-through. Led display overhauls every 3 weeks, with weekly adjustments and daily updates to support promotions and shopper engagement.

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